Whisky, Second Edition: Technology, Production and...

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Whisky, Second Edition: Technology,...

Whisky, Second Edition: Technology, Production and Marketing

Name: Whisky, Second Edition: Technology, Production and Marketing
ISBN: 9780124017351

Inge Russell, Graham Stewart

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Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail.

Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner
Includes a chapter on marketing and selling whisky
Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.

Категории:

Biology and other natural sciences

Година:

2014

Издание:

Издателство:

Academic Press

Език:

english

Страници:

444

ISBN 10: